What Goes On Records

In-house label for Shigaku Trading Co. Ltd. that specialized in releasing records by garagy Australian, American and Swedish bands.
Shigaku originally was founded as the UK office of Dutch East India Trading, parent company of Homestead Records among other labels.

Sometimes credited as What Goes On (2) for company roles.
There is also an associated US based entity, What Goes On Inc.

Label code: LC 7872